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Digital communications are the exchange of knowledge and information in the form audio videos, images, video and text. It can be done on social media platforms, instant messaging applications and web tools for conferencing. It has a number of advantages over traditional communication methods such as text messages, email and phone calls.
Digital communication has a primary advantage of reaching large audiences quickly and easily. A single text message can be sent to thousands of employees at one time A video conference can be broadcast to millions of people and the content of a blog post can be shared across many channels and platforms simultaneously. This scale is a major benefit for businesses as it allows for wide distribution of information, messages and ideas.
Another benefit is that digital communications can be backed up and archived in a number of ways. Texts and emails can be stored on electronic devices, and videos and images can be saved in the cloud or on secured servers. This storage could be extremely useful in the event of an incident with a computer, or a data breach as it provides a safeguard against loss of vital information.
Additionally, digitized communication facilitates working together. Instant messaging platforms like Slack allow employees to work across departments and locations. This flexibility can have a profound impact on morale, productivity and teamwork. In the case of business-to-customer relationships it can also lead to more productive and meaningful conversations and a more centered company culture.
