Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932 made wooden toys and furniture. The business was not very profitable and he struggled through the first 30 years. However, in 1934, he started focusing on building toys and https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor changed the name of his company to LEGO which was a contraction of the Danish words “leg godt” (play well).
The company expanded into other Nordic countries in the 1960s. The company came up with a smaller brick, ideal for small hands. It was named DUPLO (after the Latin word duplex, which is a reference to a twofold). This allowed children of a younger age to build more intricate models.
In the 1970s, Lego began to introduce new features to help its products stand out from the competition. For instance, they introduced a range of different faces to their miniature figures. This made the minifigures appear more realistic and allowed them to display different facial expressions and emotions. The Lego Group added wheels to their bricks that allowed them to build vehicles and other machines.
The next big step was to introduce themes – systems within systems that allowed customers to create a specific environment or a specific situation. This helped the company make its brand more well-known and helped them draw younger audiences. The company also increased its production by opening factories in South Korea and Malaysia.
